Random ChatterBachs Musings and Updates
It’s the last day of July, and I realize that I haven’t written a blog post this month. Well, it’s not that I haven’t written one, it’s that they’ve gone elsewhere.
I was excited about this interview with Sarah Lugo of Digitec regarding the upcoming ASAE Annual Conference in Atlanta.
I even got to be a part of a JibJab, which, quite frankly, I didn’t even know what a JibJab was until I was featured in one!
I’ve also written a guest post which will appear in a DC-area magazine in October (more details on that at a future time).
Additionally, I’m working on a blog post and presentation for a flash learning session at ASAE Annual on “Content Marketing Lessons from Major Brands for Associations and Nonprofit Organizations”. I’m excited about the brands which are willing to talk about their successes for this work. I have a feeling that it’s not going to be a one time and we’re done kind of topic.
I’d also like to explore further the concept of walking meetings or sessions. What are the best cities or venues for walking sessions? How do presenters weave architecture, history, nature, scenery, etc. into the topic at hand? Have you had an experience with this concept? What are your thoughts and feedback?
I’ve advised more clients on visual social media in the past month than ever before. I’m excited about the ways businesses and nonprofits can use Pinterest, Instagram, Vine, and other platforms to better connect with and engage their audiences.
As always, I welcome your comments and feedback below or on Twitter.
08.06 Update: My flash learning session on content marketing lessons for associations at ASAE ’13 is today at10:45 am in Room B218.
Facial Recognition and the Future of Personalized Marketing
A Face in the Crowd: Say goodbye to anonymity
Recently, I saw the report above from Lesley Stahl on 60 Minutes. She made the point that facial recognition is becoming a reality for marketers. It’s no longer Big Brother that we have to worry about but social sites like Facebook which has more photos of people than the government does. The piece also highlights redpepper, an ad agency that has developed Facedeals.
Here’s the way they say it works:
“Facial recognition cameras are installed at local businesses. These cameras recognize your face when you pass by, then check you in at the location. Simultaneously, your smartphone notifies you of a customized deal based on your Like history.”
This could be scary stuff, but it also left me thinking… What are the implications for associations and nonprofits? What is the applicability of this technology for conferences and events?
What are you seeing? Please share your thoughts with me below or on Twitter or Facebook.