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digitalNow 2013 in Less Than 180 Seconds- #diginow13

April 9, 2013 2 comments

I had the privilege of attending digitalNow 2013 at Disney’s Contemporary Resort in Orlando, April 4-6. The notes below are based on my notes and tweets on what stood out to me and are not intended to capture all learning from each of the sessions nor the entirety of the three-day conference. I have put in bold and italics those comments I personally found to be the most impactful or thought-provoking.

Dr. Michio Kaku, Opening Keynote Presentation

  • More power in computer chip in musical birthday card than all forces of WWII.
  • More power in your smartphone than NASA had in 1969 to send a man to the moon.
  • Like electricity, in the future the computer will be everywhere and nowhere at the same time.
  • The word “computer” will disappear in next 20 years. Think “electricity”.
  • Digitalization of transportation: Driverless cars may make words like “accidents” & “traffic jams” disappear.
  • In the future your toilet will have more computer power than an entire university hospital today.
  • How much to do the first gene sequence? $3 billion. By 2020? $100. An owner’s manual for your body.
Dr. Michio Kaku, Futurist and Author

Dr. Michio Kaku, Futurist and Author

Keynote panel with Dr. Michio Kaku

  • We are born scientists until we hit junior high school. Junior high school kills scientists.
  • We have to create a new sputnik to invigorate education.
  • Day to day transactions are obsolete. We have computers to do that. We have to elevate the workforce.
  • When hot shot programmers get tired of making social media, they can build firewalls to protect data.
  • Some predictions don’t come true: paperless offices, people-less cities. We want proof of kill, & we’re social.

Dr. David Metcalf and Jenny Levine, The “Maker Society”

  • Networking Uncommons designated section at conference: have your own session or meeting there, charge your laptop, etc.
  • At ALA they’re trying to create a hacker association… engage people w/out a long-term commitment.
  • Make your association hackable? You have to break bureaucracy & red tape, engage people on a project basis.
  • Encourage organization hacks. Put unofficial events in official program for event.

Stuart Meyer, Your Association.TV

  • By 2017 82% of all TVs sold will be smart TVs.
  • More than half of senior execs share videos weekly with colleagues. 80% watch more video now than last year.
  • Video-based storytelling leads to emotional proximity.
  • Two goals with video: give immersive experience to connect to place & people they can relate to.
  • Video: Today there is less members-only content because sponsors want more eyeballs.

Susan Etlinger, Day Two Opening Keynote Presentation

  • The HIPPO problem- the Highest Paid Person’s Opinion.
  • The challenge: Different kinds of media- print, digital, etc. Concept of paid, owned, and earned media. Received on various devices.
  • Different purposes of media/content: awareness, consideration, intent, purchase, support, loyalty, advocacy
  • Average global company has 178 social media accounts.
  • Geico is easier to monitor on social media because it’s not a verb or noun otherwise. The Gap is, has different meanings.
  • Advances in technology- Smart carpets detect falls, unfamiliar footsteps.
  • Social data is a dress rehearsal for big data.
Susan Etlinger, Industry analyst with the Altimeter Group

Susan Etlinger, Industry analyst with the Altimeter Group

John Dorman and Grant McInnes, “Getting the Biggest Bang for your Mobile Buck”

  • When you go to the Texas Medical Association web site via mobile, it sniffs that you are on mobile & sends you to a different site.
  • WordPress has a theme with responsive design built into it.
  • Responsinator- see how web sites look on different devices.

Stephanie Young, “Innovation by Disney: Transforming the Customer Experience”

  • After 21 years with Disney, she is constantly surprised & delighted by guest experience.
  • Passion for storytelling is the Disney difference… it fuels its culture & its people.
  • How can we take what we do & make it better?, a question asked at Disney.
  • Disney uses RFID to track cast members’ costumes: check out, return, inventory, laundry.
  • We can’t keep everything behind the curtain until it’s practically perfect.
  • Innovation cannot take away from current work that we’re doing.
  • Does technology enable you to better deliver on your core values?
  • What’s in your fan mail? What are your members/customers raving about?

Dr. Alexander Pasik, “The Impact of Emerging Technologies on Associations”

  • If you’re not analyzing operational data, why are you thinking big data?
  • We don’t need systems that spit out reports; we need systems that use data to help us figure out what to do.
  • What are social networks? Personalized associations.
  • IEEE saved $500K by moving from in-house email to Google, did it in a weekend.
  • Redefine membership in the context of existing platforms like Facebook, LinkedIn, & Google+.
  • Think about cloud security in same context as “Is my money safer under mattress or in a bank?”

Maggie McGary and Andy Steggles, “Social Media as Viewed from the C-Suite”

  • Speed of technology adoption: 50 million users, it took radio 38 years; Twitter, 9 months.
  • 3 reasons why execs adopt social technology: fear of falling behind, to get work done &/or to build culture of innovation.
  • HR & IT are 2 departments most indifferent to social media.
  • Having a complete LinkedIn profile w/ headshot is a living resume. It’s your business card- online.
  • Using Google+ helps your findability, appear in Google search results.
  • Think about like & share. It’s a different function in an activity feed. What if “approve” started a workflow?
  • Internal facing software like Yammer & Chatter can help improve company workflows.
  • The most at-risk members- the ones least likely to renew- are traditionally those that are least engaged.

John Maeda, Day Three Opening Keynote

  • “Bad design is irrelevant. It is superficial, pretentious…” -Paul Rand
  • “Design is the method of putting form and content together.” -Paul Rand
  •  “I like people who have big dreams and execute well.” -a student of John Maeda
  • 80,000 biological specimens at RISD. It’s like a library. “At RISD you can check out a turkey.”
  • Innovation= Art + Design
  • Artists think in the macro and the micro simultaneously.
  • Traditional leaders avoid mistakes; creative leaders accept that mistakes happen & learn from them.
John Maeda, President, Rhode Island School of Design

John Maeda, President, Rhode Island School of Design

Interesting stats & quotes

  • Between now & 2030 someone turns 65 every 8 seconds.
  • Every person is as powerful as a newspaper.

I’d also like to thank those who aided my understanding through their tweets: Tom Hood, Greg Melia, Elizabeth Engel, Jackie Brown, Sheri Jacobs, Scott Wiley, Dan LaBert, Stuart Meyer, Amy Bassett, John Mancini, and others.

What stood out to you from digitalNow? What were the lessons learned? What other blog posts or resources on this conference have you found to be insightful?

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The Greatest of Great Ideas in Less Than 180 Seconds- #ideas13

March 15, 2013 1 comment

I had the privilege of attending the ASAE Great Ideas Conference in Colorado Springs at The Broadmoor March 10-12, 2013. I was certainly not in a position to capture all that was happening at this inspiring conference. My hope is that if you attended this will serve as a reminder of the material covered in the sessions. Also, may this post and the notes, tweets, photos, and resources below provide you with enough insight that you too will be challenged to think differently about the challenges you and your organization face.

Conference Catalyst, Thom Singer

  • This is not a junior high dance. Ask questions. Power in the word, “Hello.”
  • #1 reason that people attend conferences: networking. But then we stink at it. Smile. Have name tag visible.
  • Invest in people. Anything you need… it’s probably somebody’s 1st cousin who holds the answer.
  • Plan while at the conference how you will follow up with people you meet.
Thom Singer, The Conference Catalyst

Thom Singer, The Conference Catalyst

Opening General Session: The Fascination Advantage: From First Impressions to Lasting Value, Sally Hogshead

  • Are you giving your members the orange ticket- a distinct, irreplaceable experience?
  • What kinds of personalities do you want to attract to your association?
  • Fasination is an intense focus. You’re engaged, in the zone.
  • A $39.99 UPS costume. They’re getting your kid to dress up like an employee of a company. Think about it.
Sally Hogshead, speaker and author of Fascinate

Sally Hogshead, speaker and author of Fascinate

Helping Your Association’s Innovators, and Generating Non-Dues Revenue, Jeff Glassie, Whitney Kulesz

  • How do we support new business ventures that can transform professions/industries?
  • TripLingo: 1st to receive angel investor award from ACTE.
  • One difficult obstacle to overcome for angel investing from an association: just selling people on a new idea.

Associations Got Talent, Mark Milroy and Jay Daughtry

  • Select 5 objects that describe you.
  • How would you finish the sentence “I am…” ?
  • How do you identify hidden abilities that others possess?
  • Getting people to talk about their talents helps them identify their dreams
  • What cues lead to misperceptions about people?
  • Give people the freedom to try something new & fail at it.

Career Mapping Tools: Charting the Present and Future, Shawn Hulsizer, Scott Mackenzie

  • Creating a career map can help members understand and identify their professional pathway.
  • Career mapping helps rethink and reorganize association products, services, website, education, etc.

Creating Meaningful Business Relationships, Shari Harley

  • In building relationships, ask more, assume less.
  • Going bowling won’t help people work better together. Talking about working style preferences will.
  • The people we work with often think they told us what they want, even though they didn’t.
  • Candor questions: 3 things that will keep you with organization? Worst boss you ever had? Best boss you ever had?
  • Do you prefer to communicate via: email, voicemail, text message or IM?
  • When do you do your best work: early am, mid-day, late afternoon or evening?
  • Choose candor over comfort.

Components & Strategy- Lessons from Sun-Tzu’s “The Art of War”, Cecilia Sepp, Lowell Applebaum

  • If people can help build it, they’ll support it.
  • When we lose focus, that’s when we start to hear the noise before defeat.
  • Every member of an association should be a volunteer.
  • The best marketing tool you have? An engaged volunteer.
  • Do what you can when you can with what you’ve got.

Closing General Session: The Vuja De Moment: Shift from Average to Brilliant, Simon T. Bailey

  • Reach the point of being uncomfortable with being comfortable.
  • The same letters that spell “listen” spell “silent”.
  • People engage because of authenticity.
  • What are we doing to ignite a fresh a fresh vision?
  • There are 20,000 moments in a day. We are in the business of managing, creating & mastering moments.
  • In the dictionary failure is before success. Embrace failure. Failure is not final; failure is feedback.
  • What would I do if no one paid me to do it?
  • An association is a memory, a connection, a collection of moments.
  • Ask yourself what makes your association come alive.
Simon T. Bailey speaking at Great Ideas '13, photo courtesy of Libby Hoppe

Simon T. Bailey speaking at Great Ideas ’13, photo courtesy of Libby Hoppe

Innovation in a Box, Rick Johnston and Becky Granger

  • Exercise: In 30 seconds name as ways as you can think of to use a brick.
  • Think beyond the normal. Don’t let your mind edit you.
  • Win like you are you used to it; lose like you enjoy it.
  • Take someone else’s idea and put your spin on it.
  • Innovation: Don’t worry if most ideas don’t seem immediately implementable- keep them in your back pocket for later.

Thanks to all who followed my tweets from Great Ideas. Thanks to so many who added my understanding while at the conference: Gabriel Eckert, Libby Hoppe, Dan Scheeler, Amy Lestition, Rachel Johnson, Brian Cheung, Rhea Steele, Katie Paffhouse, Kylee Coffman, Ron Moen, Jenna Crane and more. I also appreciate the numerous conversations in hallways, before and after sessions, at meals, and at receptions. All of this made it a richer experience.

For a recap of the 2012 conference, check out my The Greatest of Great Ideas in Less Than 180 Seconds post.

What lessons did you learn from Great Ideas ’13? What were the highlights for you? What other posts or resources from this conference have you found helpful?

xPotomac in Less Than 180 Seconds

February 27, 2013 4 comments

xPotomac was billed as an event “where the digital media future meets businesses. This groundbreaking conference features seven media technologies most likely to impact businesses and marketers in the immediate future.” xPotomac was held at The Source Theatre in Washington, DC on February 25, 2013. This post is taken from my notes and tweets:

Dino Dogan, “The New Groundswell”

  • Gutenberg democratized access to information.
  • 1% of blogs get 99% of attention. And they don’t deserve it.
  • Traffic + ads is an antiquated attention model.
  • The next big opportunity is in attention plus influence.
  •  If you could get attention without traffic, would you want it?
  • Google, Twitter, Facebook had a chance to do something different; they chose to show us ads.
  • Always cognitive dissonance when you try to match message w/ influencers who don’t mesh w/ your brand.
  • Empires crumble, whether you’re talking about Persian empire, Ottoman empire, or Facebook.
  • There’s a flaw in our logic about how to drive traffic. What if Google is not best way to drive traffic?
Dino Dogan, founder of Triberr, speaking at xPotomac

Dino Dogan, founder of Triberr, speaking at xPotomac

Ken Yarmosh, “Multiscreens: Anytime, Anywhere”

  • Too far-fetched to have screens on coffee tables for magazines or to download games?
  • What if calls could be seamlessly moved from screen to screen as you walk through your house?
  • Every device we have should have the same information without configuration.

Geoff Livingston and Patrick Ashamalla, “Looking through Google Glass”

  • A great user design doesn’t demand attention; it focuses it. -Patrick
  • Wearable computing technology will make smartphones obsolete in 5-6 years. -Geoff
Photo of Tinu taking a photo of Geoff Livingston with a tablet at xPotomac.

Photo of Tinu taking a photo of Geoff Livingston with a tablet at xPotomac.

Shonali Burke, “Social Scoring: Are You Worthy?”

  • Don’t look at numbers, look for context in influence.
  • Technology is not for technology per se.
  • Great champions beget more champions.

I was able to win a signed copy of Geoff Livingston’s book Welcome to the Fifth Estate at the beginning of this session when Shonali asked who knew their Klout score. I qualified it by stating that I don’t believe in Klout scores and said that mine was 57. I looked it up moments later to find that it had risen to 58, most likely due to xPotomac activities. As of the writing of this, my Klout is at 59. I’ve compared it to an SAT score. It’s a snapshot, but a number doesn’t tell you everything you need to know about a person. I’ve also compared it to college football rankings. I believe it reflects a certain American obsession with ranking and scoring everything- and on an ongoing, all-too-frequent basis.

Greg Verdino, “Digital Ubiquity”

  • Futurists do not predict the future. Who does? Crackpots.
  • 500 million devices connected to the internet 10 years ago. In 2008/2009, the number of devices exceeded human population.
  • Average home in the US has 20 connected devices.
  • Smart paint that tells you when your ceiling is going to crack exists today. It’s probably not in your house.
  • If you have a product, you better be prepared to be in the services business.
  • A refrigerator should be able to talk to a telephone, or we have a problem moving forward.
  • Big data should be looked at as a core asset for your business.
  • If you’re not paying for the product, you are the product.
  • As our population ages, more & more systems fail. We never see the Boomers coming.

Jen Consalvo, “Visual Revolution

  • Not a lot of brand activity yet on Vine’s 6-second videos platform.
  • 300 million photos uploaded to Facebook every day.
  • People connect with pictures. Images gain more engagement.

Andrew Keen, “Big Data Threatens Privacy”

  • No surprise photos are central to social media age. We’re in love with ourselves.
  • No coincidence that social networks came along as we need to sell ourselves with self-employment, etc. We are brands.

I wasn’t as personally offended at Andrew’s comments as some of my xPotomac associates were. I thought he provided some interesting counterpoints to what we had been hearing all day. Andrew Keen definitely came across as condescending, insulting, and egotistical. Was it a thought-provoking presentation? Yes. Would I want to listen to him again? Not really. Rather than end with his naysaying and the negative feelings that ensued, perhaps it would have been better instead to have started the day with Andrew Keen to merely temper the digital enthusiasm we all felt.

Other noteworthy quotes and insights:

  • You have two wallets: money & time. -Kathy Korman Frey, quoting Ted Leonsis
  • Social scoring is often more about popularity than it is about influence. -Tinu
  • Blogs- purposeful audience builders. These are what social scoring should be taking into account. -Dino Dogan

Also worth reading and reviewing:

Geoff Livingston’s Context Always Mattered, Now It’s Crucial

Sohini Baliga’s Augmented Reality: “Yo, Heads Up!

Jamie Notter’s The Dark Side of the Revolution

Mike Shaffer’s Andrew Keen and the Negative 180s

Geoff Livingston’s Flickr photos of xPotomac reveal the smile of Shonali, the halo effect of Ken Yarmosh, and everything in between.

Eventifier’s compilation of xPotomac photos, videos, tweets, and contributors.

I’d also like to thank other xPotomac attendees who aided my understanding with their insights, comments, questions, and/or tweets: Melanie Spring, Sohini Baliga, Mike Schaffer, Shashi Bellamkonda, Sarah Oyungu, Debbie Friez, Tammy Portnoy, Kiki L’Italien, Colin Storm, Maddie Grant, Jamie Notter, Jim Long, Kathy Korman Frey, Isabel Saldarriaga, RaShonda Rosier, and others.

What stood out to you from xPotomac? What were the memorable moments, quotable quotes, and retweetable tweets? What were the lessons learned? What will you do differently in your business?

PCMA Convening Leaders in Less Than 180 Seconds

January 22, 2013 3 comments

I was able to be a virtual partipant at PCMA‘s Convening Leaders (#pcmacl) in Orlando January 14-16, 2013. Thanks much for the opportunity, PCMA. I present to you my notes and tweets from a few of the sessions I participated in.

Monday, January 14, 2013:

Morten T. Hansen: “Great by Choice: How to Thrive in Uncertain Times” 

  • Fanatic discipline= consistency of action, makes difference between the great & the average.
  • Reliable growth is better than spectacular growth; it’s a long march to greatness.
  • Experiment. Fire bullets, not cannonballs. It’s how you innovate.
  • Plan for everything going wrong. Productive paranoia. The path to greatness is not paved with risky bets.
  • SMaC Recipe- Systematic: Formulas; Methodological: Works; Consistency: Durable

Greg Fuson:

  • Great conferences create vibrant, active communities.
  • Don’t be a conference that tries to add community. Be a community that holds in-person meetings.
  • Invitational marketing- a community saying, “Come be a part of us.”
  • Online engagement is about building social capital, giving more than what you’re asking for.
  • Foster (but don’t force) connection.
  • Identify intangible indicators of success.
  • Large events: Incubate small experiences.
  • What resonates with you? What aspects of your job do you feel yourself come alive for?
  • If you don’t feel passionate about the topics you’re organizing, you can’t expect your attendees to.

Tuesday, January 15, 2013:

  • Digital isn’t as risky as renting a convention center.
  • Socialize your content because it helps promote your brand.
  • Content management for a virtual event is key. 20 minute presentations instead of 90.

Wednesday, January 16, 2013:

PCMA Convening Leaders 2013- my virtual participation

Here I am virtually participating in PCMA’s Convening Leaders 2013. My second year joining in this way!

Tom Friedman, New York Times columnist and Pulitzer Prize winning author:

  • The biggest thing happening on the planet today: the merger of globalization & the IT revolution.
  • In 2004 LinkedIn was a prison, and Skype was a typo.
  • Phone calls from top of Mt. Everest begin w/ “Mom, you’ll never guess where I’m calling you from!”
  • Employers are looking for employees who can do problem solving, redesign their jobs while they’re doing them.
  • High wage, middle-skilled job has disappeared.
  • 25% dropout rate in US.
  • Think like an immigrant. Think like an artisan. Think like a starter-upper. Think like a waitress at Perkins Pancake House.
  • Think like an artisan. Give so much extra that you want to carve your initials into what you do.
  • Think like a starter-upper in Silicon Valley. Always be in beta.
  • Passion + curiosity always trumps IQ.
  • Think like a waitress at Perkins Pancake House. May not control much. Deliver extra. Think like an entrepreneur.

David Novak, Chairman and Chief Executive Officer, Yum! Brands: “Taking People With You: The Only Way to Make Big Things Happen”

PCMA Convening Leaders- David Novak

The man behind cool ranch Doritos AND the crunch wrap supreme… David Novak! Photo and caption by Sarah Beauchamp, PCMA

  • What perceptions, beliefs, habits do you have to change, build or reinforce to grow the business?
  • Two reasons people leave a company: they don’t feel appreciated or they don’t get along w/ their boss.
  • David Novak is an All-World Ripper-Offer. He likes learning from others, getting ideas from other areas.
  • Celebrate other people’s ideas more than your own. Tell people you want to hear them.

Other great resources and blog posts from PCMA Convening Leaders:

“My Day Attending a Hybrid Meeting” by Thom Singer

PCMA Session Recap: Thomas Friedman, a Storify by Meeting Change

Convening Leaders Roundup: One Attendee Shares What She Learned by Jena Tesse Fox 

I’d also like to thank a few others I learned from and interacted with virtually. Thanks for adding to my experience and my understanding, Christine MelendesTraci Browne, Sarah Beauchamp, Angela Carr, and Barbara Palmer!

It should be noted that there will be a Convening Leaders Redux on January 30, 2013, where some of the most popular sessions will be re-broadcast virtually. I’ll most likely tune back in. Will I meet/see you there?

What were your takeaways from Convening Leaders? What other sessions did you learn from? What would you add to my notes?

DCWeek in Less Than 180 Seconds

November 12, 2012 Leave a comment

“Building a Locally Global Community” panel at DCWeek

Top DCWeek quotes and tweets (followed by my own reflections):

Technology catalyzes community; technology doesn’t create community. @spenceg1

Yes, no matter how much technology that you throw at it, community is still about the people. This is just as true of online communities as it is of offline communities. What are you doing to foster a sense of belonging, a sense of engagement in your organization?

When you’re building community, leverage pre-existing communities. @corbett3000

Peter’s quote here and subsequent comments gave me this sense that we all live in overlapping communities. Also, there are pre-existing communities. That doesn’t mean that there’s not room for more or a need for more specialized or localized (or global) communities. What it does mean is a lot more optimistic: you don’t have to start from square one. What organizations can you partner with to co-promote opportunities that would benefit both?

Design of interface creates a space just as it does in physical world, sends a message. @spenceg1

Spencer talked about how literally rolling out a red carpet would make visitors to an office feel welcome. This can be done in the digital space as well. Design sends a message. What does the design of your web site, blog, and/or registration forms say about your organization? What message are you sending?

“The Intrapreneur’s Dilemma” panel at DCWeek

Talking about a successful Library of Congress project using @Flickr. Cost $35. @thorpus

Justin Thorp touched on how a limited budget doesn’t need to limit creativity, innovation, and impact. The project he cited went on to be one that the Library of Congress touted as one of its most successful for that year. What low-cost solutions could be game changers for your organization?

You’re not an #intrapreneur by position, you’re an intrapreneur by mindset.  @NeilRShah

What really struck me in this session is how being an entrepreneur is not an either/or proposition. It’s possible that right now within your organization you have individuals who- given the right resources, time, and support- could develop the next great idea. Don’t force them out. Give them the opportunity to tap into their creativity, skills, and experience to make a difference.

I really enjoyed the Pitch Jam! session where 24 start-ups gave 60-second pitches and were evaluated by a panel of judges on their presentations. Below you’ll find the ones that stood out to me for their applicability to associations, non-profits, and other organizations.

@TeamVisibility (cloud-based service that lets you see, hear and coach a team)- A resource like this could prove to be useful for sales, customer service, or other teams that are not in the same location and are interested in improvement and effectiveness.

@Markerly (A highlighter for published content with powerful sharing functions to drive more visitors)- Incorporating a tool like this can make it easier for individuals to share content from your web site and increase engagement with repeat visits.

@BarrelofJobs (crowdsourcing for jobs)- What could this concept mean for Monster, CareerBuilder, LinkedIn, etc.? What could the effect be for association and non-profit job boards or how could they tap into the power of friends referring friends for jobs?

@BlastRoots (free grassroots advocacy campaigns)- It’s important that associations, non-profits, and other organizations understand these kinds of tools and how to leverage them to motivate their constituencies to action.

@CrimePush (safety intelligence app)- A tool like this could have a wide impact as associations and non-profits work with college campuses, local jurisdictions, and conference host cities to create safer environments for students, citizens, and attendees.

@socialtables (event planning software)- “An opportunity for your target audience to connect with each other, your brand, and your cause.” is one of their mantras. Social Tables is finding a way to make putting events together easier and the end result more impactful. What could this mean for your organization and its conferences, fundraisers, etc.?

Also, here’s a link to Steven Overly’s DC Week recap from The Washington Post and @TechGirlTweets‘ post on IAmDTech’s Relaunch during DC Week (including videos). Thanks, Keisha.

What stood out to you from DCWeek? What lessons did you learn? What speakers or blog posts did you find to be insightful?

PivotCon in Less Than 180 Seconds

October 17, 2012 Leave a comment

What are we searching for on Google? David Berkowitz, Simon Bond, and George Gallate, as captured in this cartoon by TheREALdanmeth

PivotCon, the Pivot Conference hosted by Brian Solis, was held in New York City on October 15th-16th. With the tagline “From Social Brands to Social Business“, PivotCon sought to “explore the growing primacy of the Social Construct. More than the sum of its varied Social components, the Social Construct is an overarching framework that is changing how we live, work and absorb information.”

As a recap, here are some useful resources:

Day 1 Wrap-Up by Deidre Drewes.

Day 2 Lunchtime Wrap-Up by Ben Smith.

Day 2 Evening Sessions Recap by Deidre Drewes.

Multiple PivotCon session Storifys from Chris Heuer.

PivotCon and the Screen and PivotCon Day 2 Roundup, Storifys from Mo Krachmal.

The Case Study on Earned Advertising, a SlideShare from InPowered.

A Multi-Screen Approach from Think with Google. New insights on ad effectiveness in integrated digital campaigns.

Top 16 staggering facts, quotable quotes, insightful comments, and favorite tweets from PivotCon:

An ominous prediction at PivotCon from Professor Scott Galloway, as captured in this cartoon by theREALdanmeth

Your brand is what people say when you are not in the room.

People trust their friends 92% of the time & advertising only 18% of the time.

Technology has dropped us from 6 degrees to 3-4 degrees of separation.

If you don’t trust your own employees, you may be hiring the wrong employees.

Trust and risk taking – employees need both of these from their company.

My definition of engagement: “interaction with intention that goes beyond concern for the transaction” @chrisheuer.

Facebook is thought to be adding 25,000 mobile users an hour @dberkowitz.

Membership vs. Subscription- As a member you feel like you’re part of a community @mrdubin.

Community less about “brand rewarding fan” & more about “brand empowering fans to reward each other” @saveFaris.

An influencer is someone who can give your content greater liquidity @justindegraaf.

It’s not about brands trying to find a few perfect influencers- it’s more about brands cultivating an army of advocates @devrin.

If there isn’t agreed value between consumer & product, there isn’t a relationship, says @jeffjarvis.

“interruption is dead” but engaging storytelling lives on for brands @dgreenberg.

Content vs Advertising… Content attracts, it does not interrupt like advertising. @tedrubin.

More tweets in 2 days this year than in entire 2008 election year per @shanesteele.

What stood out to you from PivotCon? What are the lessons learned? What other blog posts, Storifys, SlideShares, or other resources have you found to be useful?

Digital East in Less Than 180 Seconds

October 10, 2012 3 comments

I present to you “Digital East in Less Than 180 Seconds”: the best of the notes, quotes, tweets, and posts from Digital East 2012. I have organized these topically rather than by session or chronologically. I have put in bold ones that are my personal favorites or resonated with me in some way. May the content below inform and inspire you to more and better in the digital space!

Facebook

  • Facebook ads outperform Google ads and are much cheaper.
  • 99% of sales on Facebook are from Facebook users who see ad but don’t interact with it. Brad Smallwood
  • 54% of Facebook traffic comes from mobile.
  • Brand pages reach only 16% of fans each week on average.
  • 65% of consumer engagement across Facebook is on timeline; 29% in newsfeed, 6% in ticker.
  • Photos and videos drive most engagement on Facebook’s top 10 brand pages.
  • Facebook posts that include photos are 180% more effective than text posts.
  • Videos posted on Facebook are 12x more likely to be shared than links + texts combined.
  • Users spend 432 minutes/month on Facebook.
  • Fastest growing Facebook segment is women 55+. Have doubts? See @AARP‘s Facebook page. 

Social Media

  • Shark Week: 20 million viewers; 1.6 million tweets; 35% of cable TV social conversations about Shark Week.
  • The heart of everything you share on a social network is a story.
  • There is marketer and audience. But we are all slaves to third party platforms we use.
  • Engage your customers before you meet them.
  • LinkedIn is an oft missed social property for brands; you already have a presence – use it.
  • It takes 2 secs to create a channel; takes a lot longer to create a community.
  • Ad dollars are moving online at a record pace- to display, video, mobile, social. Digital would outspend TV by 2016.
  • Social networks reach 82% of the online population.
  • Two types of social media: bridging (people not like you) and bonding (people like you).
  • Must-read social media books from @gbyehuda: Connected, The Shallows, True Enough, Cognitive Surplus, Reality is Fun
  • We talk a lot about listening & engagement but people still want to listen primarily for compliments.
  • @devonvsmith‘s Twitter tools to check out: Crowdbooster, FollowerWonk, Topsy, Rowfeeder.
  • What to share on social? 10% direct promos, 30% links to company content, 60% links to 3rd party content .
  • The social web is about communities of interest.
  • Google+ is driving engagement… but not traffic. Important for another reason.
  • Pinterest generates more clicks than LinkedIn, Google+, StumbleUpon and Twitter.
  • Make everyone part of the social media team. Increases buy-in and brings new ideas to the table.
  • PBS has a 1x/wk social strategy meeting that includes anyone who has an interest in social.
  • Empower your staff to become your brand. People want to follow people, not organizations.

Images/Video/Audio

  • Convey the significance of numbers with visuals.
  • 90% of information transmitted to brain is visual. YouTube & Pinterest are platforms leveraging this statistic.
  • Storify makes anyone a journalist; Instagram makes anyone a photographer. Users will be creative w/ your content.
  • An Instagram is worth a thousand tweets.
  • Turn quotes into images and use them on Instagram, Pinterest and Tumblr.
  • 40% of top brands have Instagram.
  •  Approach every campaign by thinking about how it can be represented visually and in graphics.
  • Video infographics are the immediate future of video marketing.
  • 20% of online video views click away from a video in the first 10 seconds or less.
  • People watch 12-14 minutes of live streaming vs. 2-3 on an archived platform (like YouTube).
  • #1 reason to stream live media: to amplify a brand event.
  • Facebook uses live streaming to connect w/ users who can’t be there. 1500 present, 450000 online.
  • There is a tremendous opportunity in digital audio. Saves time. Think podcasts.
  • Mobile photo apps can do 90% of what Photoshop can do.
  • Visual marketing is the trend. Infographics rule.

Mobile

  • 70% of desktop searches lead to transactions within a month. 70% of mobile searches lead to transactions within a day.
  • 64% of mobile time is spent in apps.

Fundraising

  • Simple thank you emails without ask for donation brought higher-than-average end-of-year donations for Nature Conservancy.

Word of mouth

  • 80% of all purchase cycles involve some form of word of mouth recommendation.

Content

  • Content strategy must be rich, repurpose, recycle. Write once; use many.
  • Sweet spot for valuable content: Intersection of your goals w/ your customers’ interests & pain points.

For more from Digital East check out “Top 10 #DEast12 Tweets We Absolutely *Love*” from Ruiz McPherson Communications and the Storify “Digital East 2012: The 10 Best Things I Learned” by Dan Oshinsky of StryUs.

What would you add to this list? What are your key takeaways? What other Digital East 2012 blog posts or links to presentations have you gotten additional insights from? (Feel free to provide links below.)

I’d also like to thank Casey Higgins, Michael Murray, Leigh George, Scott Shepherd, Joseph Olesh, Philip Luca, Chris Brooks, Merge, Timberlake, Razoo, Extole, Amy Bridges, Yvette McKechnie, Angela Brown, David Plotz, A.K. Strout, Todd Thurman, Devon Smith, Mick Winters, Heather Kuldell, Melissa Makfinsky, Susan Cato, Allison Wallace, Kevin Dando, Christie Michalec, and so many others who made it fun and interesting and for their tweets, presentations, comments, and contributions to my understanding.