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Posts Tagged ‘conference’

Facial Recognition and the Future of Personalized Marketing

May 31, 2013 1 comment

A Face in the Crowd: Say goodbye to anonymity

Recently, I saw the report above from Lesley Stahl on 60 Minutes. She made the point that facial recognition is becoming a reality for marketers. It’s no longer Big Brother that we have to worry about but social sites like Facebook which has more photos of people than the government does. The piece also highlights redpepper, an ad agency that has developed Facedeals.

Here’s the way they say it works:

“Facial recognition cameras are installed at local businesses. These cameras recognize your face when you pass by, then check you in at the location. Simultaneously, your smartphone notifies you of a customized deal based on your Like history.”

This could be scary stuff, but it also left me thinking… What are the implications for associations and nonprofits? What is the applicability of this technology for conferences and events?

What are you seeing? Please share your thoughts with me below or on Twitter or Facebook.

The Greatest of Great Ideas in Less Than 180 Seconds- #ideas13

March 15, 2013 1 comment

I had the privilege of attending the ASAE Great Ideas Conference in Colorado Springs at The Broadmoor March 10-12, 2013. I was certainly not in a position to capture all that was happening at this inspiring conference. My hope is that if you attended this will serve as a reminder of the material covered in the sessions. Also, may this post and the notes, tweets, photos, and resources below provide you with enough insight that you too will be challenged to think differently about the challenges you and your organization face.

Conference Catalyst, Thom Singer

  • This is not a junior high dance. Ask questions. Power in the word, “Hello.”
  • #1 reason that people attend conferences: networking. But then we stink at it. Smile. Have name tag visible.
  • Invest in people. Anything you need… it’s probably somebody’s 1st cousin who holds the answer.
  • Plan while at the conference how you will follow up with people you meet.
Thom Singer, The Conference Catalyst

Thom Singer, The Conference Catalyst

Opening General Session: The Fascination Advantage: From First Impressions to Lasting Value, Sally Hogshead

  • Are you giving your members the orange ticket- a distinct, irreplaceable experience?
  • What kinds of personalities do you want to attract to your association?
  • Fasination is an intense focus. You’re engaged, in the zone.
  • A $39.99 UPS costume. They’re getting your kid to dress up like an employee of a company. Think about it.
Sally Hogshead, speaker and author of Fascinate

Sally Hogshead, speaker and author of Fascinate

Helping Your Association’s Innovators, and Generating Non-Dues Revenue, Jeff Glassie, Whitney Kulesz

  • How do we support new business ventures that can transform professions/industries?
  • TripLingo: 1st to receive angel investor award from ACTE.
  • One difficult obstacle to overcome for angel investing from an association: just selling people on a new idea.

Associations Got Talent, Mark Milroy and Jay Daughtry

  • Select 5 objects that describe you.
  • How would you finish the sentence “I am…” ?
  • How do you identify hidden abilities that others possess?
  • Getting people to talk about their talents helps them identify their dreams
  • What cues lead to misperceptions about people?
  • Give people the freedom to try something new & fail at it.

Career Mapping Tools: Charting the Present and Future, Shawn Hulsizer, Scott Mackenzie

  • Creating a career map can help members understand and identify their professional pathway.
  • Career mapping helps rethink and reorganize association products, services, website, education, etc.

Creating Meaningful Business Relationships, Shari Harley

  • In building relationships, ask more, assume less.
  • Going bowling won’t help people work better together. Talking about working style preferences will.
  • The people we work with often think they told us what they want, even though they didn’t.
  • Candor questions: 3 things that will keep you with organization? Worst boss you ever had? Best boss you ever had?
  • Do you prefer to communicate via: email, voicemail, text message or IM?
  • When do you do your best work: early am, mid-day, late afternoon or evening?
  • Choose candor over comfort.

Components & Strategy- Lessons from Sun-Tzu’s “The Art of War”, Cecilia Sepp, Lowell Applebaum

  • If people can help build it, they’ll support it.
  • When we lose focus, that’s when we start to hear the noise before defeat.
  • Every member of an association should be a volunteer.
  • The best marketing tool you have? An engaged volunteer.
  • Do what you can when you can with what you’ve got.

Closing General Session: The Vuja De Moment: Shift from Average to Brilliant, Simon T. Bailey

  • Reach the point of being uncomfortable with being comfortable.
  • The same letters that spell “listen” spell “silent”.
  • People engage because of authenticity.
  • What are we doing to ignite a fresh a fresh vision?
  • There are 20,000 moments in a day. We are in the business of managing, creating & mastering moments.
  • In the dictionary failure is before success. Embrace failure. Failure is not final; failure is feedback.
  • What would I do if no one paid me to do it?
  • An association is a memory, a connection, a collection of moments.
  • Ask yourself what makes your association come alive.
Simon T. Bailey speaking at Great Ideas '13, photo courtesy of Libby Hoppe

Simon T. Bailey speaking at Great Ideas ’13, photo courtesy of Libby Hoppe

Innovation in a Box, Rick Johnston and Becky Granger

  • Exercise: In 30 seconds name as ways as you can think of to use a brick.
  • Think beyond the normal. Don’t let your mind edit you.
  • Win like you are you used to it; lose like you enjoy it.
  • Take someone else’s idea and put your spin on it.
  • Innovation: Don’t worry if most ideas don’t seem immediately implementable- keep them in your back pocket for later.

Thanks to all who followed my tweets from Great Ideas. Thanks to so many who added my understanding while at the conference: Gabriel Eckert, Libby Hoppe, Dan Scheeler, Amy Lestition, Rachel Johnson, Brian Cheung, Rhea Steele, Katie Paffhouse, Kylee Coffman, Ron Moen, Jenna Crane and more. I also appreciate the numerous conversations in hallways, before and after sessions, at meals, and at receptions. All of this made it a richer experience.

For a recap of the 2012 conference, check out my The Greatest of Great Ideas in Less Than 180 Seconds post.

What lessons did you learn from Great Ideas ’13? What were the highlights for you? What other posts or resources from this conference have you found helpful?

Thoughts and Readings on Collaboration, Innovation, and Engagement

I’m sitting here on a Monday afternoon, and I’m trying to synthesize the various things that I’ve learned about over the past week or so.

First, Kent Allaway asked at the end of his PCMA blog post on Blurring Lines, ” If information truly is the key, how do we share knowledge among the community, in order to benefit ourselves and our customers…?” In this post Kent talked about competition, cooperation, and co-opetition. More and more, organizations need to find ways to add value to the lives of their customers. They made need to go outside their four walls. They may need to provide wins for others while staying focused on their own goals.

It calls to mind a recent chat I had with Hilary Marsh. We were talking about content management, content curation, content strategy, content marketing (you get the idea… content). Hilary gave me this great illustration which has stuck with me. Imagine a museum. Suppose 70% of their exhibits come from their own holdings. To make up the difference and provide their patrons with a great experience, they have to “partner” with museums and other entities and borrow from their collections. Who wins? Both do! The local museum is not looked down on because they had to borrow from a museum in Philadelphia or Chicago or San Francisco. Rather the perception is favorable. The curator made the efforts necessary to expose the local audience to exhibits they might not otherwise see. And if those individuals find themselves in one of those cities, they might be more apt to visit that museum and see the rest of what they have on display. In my thinking it’s giving up control to gain prominence.

Interestingly enough, I heard or read two references Friday to 3M, historically known as one of the most innovative companies in the US. In 5 Ways Process is Killing Your Productivity, Lisa Bodell, author of Kill the Company: End the Status Quo, Start an Innovation Revolution, wrestles with the question, “When people’s jobs depend on meeting metrics and maintaining the status quo, can you fault them for their reluctance to expend any energy toward creation and invention?” Process keeps people in meetings and writing reports. How do we create, foster, and nurture an environment of innovation, collaboration, and engagement? (see how I used 3 of my 5 MIICE words for 2012 right there?)

The other reference to 3M came from a recent Bloomberg Radio interview with Thor Muller and Lane Becker, authors of  Get Lucky: How to Put Planned Serendipity to Work For You and Your Business. Their perspective is that one has to have a commitment to goals while having an openness to other ideas and directions. Muller and Becker believe in training oneself to be able to “link together unrelated concepts in order to generate meaningful insights”. An individual also has to be in “motion” to get out of a routine and be able to “run into new ideas in new contexts. 3M has put itself in a position to be innovative by creating this kind of work environment. Thus, by following these kinds of approaches, the “accidental” discovery of Post-It notes was not really accidental.

And, of course, I wouldn’t have gotten to this without reading Dave Lutz’s blog post on Creating Planned Serendipity For Your Conference Success. He has some great ideas on how to foster engagement and connections at conferences. I like his take on an “army of connectors”. Putting attendees in proximity to other people and connecting them and then creating an environment conducive to conversations are key components to this concept of planned serendipity.

What additional insights can you share on collaboration, innovation, engagement, and planned serendipity? What has challenged you recently to think differently about your organization’s goals and strategies?