I didn’t want to know. I was behind on watching “America’s Got Talent”, but I had faithfully DVRed each episode. And then I went on Twitter last night… and that was my downfall. There it was… a tweet from TheDailyBlonde that simply read… “America’s Got Talent Winner Michael Grimm” followed by a link. I didn’t need to click on the link… I had already found out the information I didn’t want to know. I hadn’t exactly cloistered myself to avoid knowing, but I had refrained from talking in person or via social media about my great affinity for “America’s Got Talent” for fear that I would get details that were ahead of where I was in my watching.
So DVRs are for time-savings. I love being able to watch a one hour show in forty minutes. DVRs are for convenience. I love being able to watch shows an hour, a day, a week, a month later than when it was originally aired. DVRs are avoiding commercials. In the past commercials were the times for snack or bathroom breaks. No more. Now you just press pause before you go grab a soda and a bag of chips.
Come to think of it… the goals of using social media are much the same as those of utilizing a DVR: getting information anywhere, anytime, at your convenience. It’s about connecting with people all over the world. The difference is that it can be real-time. You can see photos of your cousin’s wedding in Florida within minutes of the end of the service. You can gather immediate feedback on the premiere of a movie that few have even had the opportunity to see yet. You can tweet along with fans of your favorite team so everyone can wonder aloud why the coach called for a particular play at that time in the game!
We live in a world where DVRs and social media collide. If you want to save the results f0r later, if you want to start the 1:00 p.m. game at 2:00 after a leisurely lunch with the extended family, if you don’t want to know the winner of a reality show or contest, by all means, avoid Facebook, Twitter, Buzz, and all the rest. And if you didn’t want to know that Michael Grimm won “America’s Got Talent” last night… I’m sorry. Welcome to social media.
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