Strengthen Community Bonds by Being Social

This month I had the privilege of having a guest article on social media appear in Quorum Magazine, a publication of the Washington Metropolitan Chapter of the Community Associations Institute.

Quorom Magazine- October 2013 issue

To read the article in its entirety, click here:

Quorum social media article

While it was written for professional community managers, lessons for all abound. Here are a few excerpts:

Visual social media is big and getting bigger all the time.

Commit to listening and engaging with your community.

Storytelling has gone to the amateur. You become the reporter, the editor, the storyteller, the photojournalist. People and organizations who capture what’s happening are rewarded with greater attention.

Think about campaigns and themes. Think about what you would find interesting. Be curious. Be spontaneous. Find a new angle on an old story.

Develop ways you can be a resource for your community. Pinterest is a great platform for this. You could put together boards on area restaurants or nearby activities.

Ask questions. Perfect for Twitter or Facebook, asking genuine questions and soliciting input is a great way to engage the community.

Think creatively and stay engaged on social media, and you’ll see both your online and offline presence strengthened in the community.