Authors and Social Media: a recap of 12.15 #SMfastfwd
Scotia Systems (@scotiasystems) has put together an excellent recap of the 12.15 #SMfastfwd tweetchat on “Authors and Social Media”. It is also well done visually. They have graciously allowed us to use their write-up here on the ChatterBachs blog. The original post can be found on the Scotia Systems site. It should be noted that @maddiegrant was also a guest panelist. Thanks to all the authors who made this edition of #SMfastfwd a great success!
SMFastFwd – Authors & Social Media Discussion
On the 15th December, authors @shelisrael @pistachio @ASegar @robbinphillips @SalesLounge @DKRex and more assembled on Twitter to answer questions on Social Media.
The session was organised by Jay Daughtry @ChatterBachs under the hashtag #SMFastFwd. There are many great takeaways from the conversation which is shown below. It turns out that #SMFastFwd is held every Wednesday so I’ll be sure to tune in next week to see what’s being discussed!
My Takeaways/Tips from the session:
Generate relevant, topical content for your followers
Be quick to react/respond to events
Focus on gaining followers interested in your niche, rather than lots of general followers/bots who don’t care what you tweet about
Develop a community both online and offline
Listen and engage with your community
Here’s a run through of the 8 questions asked, along with the various answers. It’s certainly an interesting read, and you’ll see common ideals and theories between all the participants. Sorry If I’ve missed any from the flow of responses!
Q1 : Who are you, Where are you, What do you do? Favorite vaction spot?
@pistachio : Laura Fitton, based in Boston, running @oneforty to help businesses engage with twitter & social, co-author Twitter for @dummies
@E5V : I’m Elliot V from Washington DC. I work with govWin as their Community Manager. Favorite Vaca spot? sanibel island
@ASegar : Adrian Segar, author of “Conferences That Work: Creating Events That People Love” & event designer. Anguilla (don’t tell anyone).
@DKRex : Deb Rexon, JB McGuire-Dix-Lakehurst, NJ – AF librarian; will vacation anywhere
@robbinphillips : Robbin Phillips, courageous prez of Brains on Fire and Co-author of book by the same name. I love hot yoga and cold beer
@SalesLounge: Hi Jennifer Abernethy, America’s Sales Stylist-helping others grow their business..Vacation spot? (Paris/Bermuda)
@maddiegrant : Maddie Grant, author of Open Community. work with associations and nonprofits to help them build community online
@mollsiebee: #SMFastfwd newbie here, I’ll be in and out of the convo. Molly in D.C. I’m an editor covering IT, business & fed government. Vacay? #Alta!
Q2: How has your writing been impacted by #socialmedia? How has #socialmedia been impacted by your writing?
@mollsiebee : I tweet/post as soon as stories are published. If they resonate, I’ll lead w/ them in e-newsletter subject lines.
@DKRex : try to belevant, no babbling; SM introduced me to new sources of info, trends, apps
@DKRex : the word is Relevant (& to be a better, faster typist)
@LoAshley : SM gives my writing a venue, especially blogging, which in turn makes my writing better because I’m practicing
@shelisrael : Since 2005, my entire life has been immersed in SM. I use SM to crowdsource books & articles about SM
@shelisrael : SM serves as my editor, fact checker, idea tester, kindest and harshest critic
@E5V : I’ve noticed my sentence structure tends to be shorter, but writing with the Gov requires short and sweet
@ASegar : Blog posts were a new format for writing for me. And what I write about is strongly influenced by my SM community
@ASegar : Also, plenty of practice condensing what I’m trying to say into 140 characters
@robbinphillips : SM has made me shoot more from the gut, and be more thoughtful at the same time
@pistachio : my writing exists BECAUSE of soc. med, and an obsessive urge to help more people and businesses benefit from it
Q3 : How has #socialmedia increased and/or enhanced your connection with your audience?
@robbinphillips : Again, the ability to ask and listen is everywhere
@robbinphillips : easier to spot “same tribe” people
@robbinphillips : I’m talking to all of you today. That might not have happened without SM
@maddiegrant : social media helps build relationships with people you never in a million years thought you could reach and chat with
@LoAshley : I didn’t have an audience before SM! It created one for me, which is growing over time and it’s awesome
@ASegar : Pretty much all the important connections I’ve made since my book was published a year ago have come about via Twitter->f2f.
@E5V : Social media has allowed us to reach outside of our community and possibly get them interested in #govcon
@shelisrael : I literally braid with my audience. Twitter people provided over half the stories I told in Twitterville
@shelisrael : @scobleizer & I posted 1st drafts of chapters for Naked Conversations, & had readers review, edit & correct
@SalesLounge : It takes One connection to change your business and LIFE…SM allows you to connect to just about ANYONE!
@mollsiebee : I can be better advocate 4 my audience. Real-time Twitter reactions at an event tell me what else 2 follow up on w/ sources
@pistachio : agree with those who said social media CREATED my audience
@DRex : Sources I never would have dreamed connecting w/ & dif areas of expertise – invaluable for a librarian (outside my box
@ASegar : Over and over again I find my SM connections turn into great meaningful face-to-face relationships
Q4: What principles from your most recent work resonate the most w/ readers? What is often quoted back to you?
@robbinphillips : It’s about people
@robbinphillips : also love is circular transaction
@robbinphillips : Movements have shared ownership. Let go of control.
@robbinphillips : Participation does not equal engagement
@robbinphillips : we all want, long to be a part of something bigger then our own lives
@robbinphillips : It’s about the passion conversation, not the product conversation
@robbinphillips : It’s not about numbers, it’s about real engagement.
@LoAshley : I kind of stole your philosophy, @chatterbachs, that the key word in social media is social
@JeniseFryatt : My most popular posts are on Twitter particularly the concept of Engage, Inform & Retweet
@ASegar : The concept (which I didn’t invent) of “the people formerly known as the audience”
@ASegar : Also the description of what I do as “structured unconferences”.
@pistachio : most recent work is connecting people to context/tools for social. community RAN with it!
@pistachio : I hear back my “4 word guide” to Twitter/social media/(life): Listen. Learn. Care. Serve
@shelisrael : Twitterville was more about telling the stories of weet people then making points. Much recent talk of Braided Journalism
@shelisrael : Also concept of Lethal Generosity, using SM to out position competitors by good-mouthing them as Molson has done to LeBatt’s
@E5V : Relate your context to your audience. The more followers you get the harder this will be. As @govloop says: Be Awesome
@mollsiebee : The charts and infographics that analyze a topic and make it easily digestible.
@maddiegrant : clarity over control
Q5: What questions do you get most frequently about your work? What surprises you most with these questions?
@robbinphillips : will you work for us for free? can you send us come ideas?
@robbinphillips : Can any organization start a movement?
@robbinphillips : Can you really start a movement about ________?
@pistachio : I most often hear “how do i get more followers?” What surprises me: REALLY? Pointless goal!
@pistachio : Say it together, you want *BETTER* followers not *MORE* followers. Some huge # of @pistachio follows are bots, spam, junk
@pistachio : Be Useful. Share good Sh*t. Ask questions. Listen. RT @CR4_News: @Pistachio What’s the best way to get those *BETTER* followers?
@LoAshley : I am always amazing at how social media illiterate almost all of my clients are. “What is this Twitter thing?” etc
@SalesLounge : Yes..those that follow thousands just to “have” thousands of followers don’t have good quality collective followers
Q6: Any misperceptions about your work that you’d like to clarify now? Any additional lessons to pass on?
@LoAshley : That SM marketing takes skill and not just any college grad with a Facebook account can do it
@LoAshley : I’ve lost clients because ppl think their teen kid can do their SM marketing for them. Grr
@robbinphillips : Igniting community and sparking a movement is hard work. It takes time
@robbinphillips : make sure you understand a movement is not a campaign.
@robbinphillips : Community has to live offline and online. OFFLINE is where real engagement begins
@robbinphillips : Make sure you have buy from the top. Work hard to help everyone understand that customers can now be your best friends
@robbinphillips : Brains on Fire is not a book about social media
@robbinphillips : Every company should have a CHIEF LOVE OFFICER. http://www.brainsonfire.com/blog/index.php/2010/11/29/chief-love-officer/
@shelisrael : The misperception is that by writing a book we become gurus or experts when all we have done is report what others have done
@ASegar : It turns out that conference audiences can create better programs than any event’s program committee
@maddiegrant : community is about people, not tools
@DKRex : For me SM is data mining – not abt me, me, me Looking for gems to share, use, what stories there are to share
Q7 : What is the one chapter you wish you could add to your most recent book? Why?
@robbinphillips : I would have liked to know then what I know now. (smiling)
@ASegar : I learn from every event I run. Will create an update service for readers to communicate improvements to my event design.
Q8 :Who/what do you read? How do they inspire/challenge you? What’s on your “to read” list?
@LoAshley : I have a big blogroll, but for me semi-related books about human behaviour give me unique insights for my writing and job
@C_Pappas : In my pile right now to read are #ContentRules and The Influencers. Just finished The Referral Engine – good stuff!
@robbinphillips : Dan and Chip Heath, Switch. Love every word
@robbinphillips : I am adding @unmarketing to the list
@robbinphillips : I am inspired by anyone who writes like a human being.
@ASegar : Just read Brains on Fire 🙂 gr8! Change Handbook, Gamestorming, Seating Matters, resonate are on the big pile in the office
@shelisrael : I read great story tellers. Tony Horwitz, David McCollough and of course Malcolm Gladwell. My “to read” list exceeds 140 vols.
@shelisrael : Currently reading Baghdad without a Map by Tony Horwitz
@C_Pappas : Am consistently inspired by @dmscott @chrisbrogan @marketingprofs @mvolpe @ginidietrich Just to name a few
@pistachio : i wish i could put the entire @dummies book online and make it fluidly updated by the community that’s inventing @Twitter
@Pistachio : anyone i can find time to read. looking forward to Heath brothers’ Switch and @marketingprofs @cc_chapman
@C_Pappas : Not #socialmedia related, but just finished 3 Cups of Tea. SO good and very inspiring too!
@DKRex : Reading Brains on Fire, The World is Flat, & Digital Habitat