#SMfastfwd: 11.10.10 recap
ChatterBachs hosted a #SMfastfwd tweetchat with a special #SoMeT tie-in on Wednesday, November 10th. Here is a recap of that tweetchat. I’ve tried to put in a format where the actual flow is easier to follow and makes sense, background chatter has been minimized, and so that the most valuable information and insights from #SMfastfwd are presented without this blog post getting too long. Again, it was quite the flurry of activity with so many great insights and comments being contributed. A special thanks to the following guest panelists/participants for making this #SMfastfwd tweetchat a great success: Richard Bonds of visitPA (@visitPA), Anne Hornyak (WhosYourAnnie), and Jenny Matheny (MathenyJenny) of @TNVacation and @paramoreredd.
How has #socialmedia impacted what you do on a daily/weekly basis?
ArcadiaPD: Improving community engagement, another tool for notifications & effective communication.
visitPA: SM channels have become a primary way 4 us 2 promote PA – especially w/ mkting budget cuts
transpr: Compare to 5 yrs ago, we have ability to be our own “newsroom” to communciate directly with public. No more middle men.
WhosYourAnnie: social media is on the brain 24/7
TravelND: and to extend our brand in places we couldn’t touch with traditional media.
BSStoltz: #SM amplifies my who I can reach and who reaches me – and shortens the learning curve.
How are #socmedia responsibilities divided in your org?
visitPA: we handle all SM channels 4 dept: tourism, film & EconDev, FB,Twitter, 4sq Flickr Youtube,linkedIn & blog
WhosYourAnnie: I think if SoMe responsibilities are divided, the organization really needs to be organized and have solid strategy. Start with strategy. Then account for processes and people.
NCCmeet: All social media by our marketing assistant, however talk of creating a marketing team w/ diff. departments
MathenyJenny: I am the primary strategizer & executioner of all things social for @tnvacation. I have help when I’m on vacay.
BSStoltz: It’s not in the hands of interns or newbies, that’s for sure. It’s too important to pass off and forget about it.
mobethann: Me, myself, and I! NO one else here “gets it.”
How have interactions with the public changed w/ the use of #socmedia?
WhosYourAnnie: Tourism organizations can reach out to individual visitors now. It’s not about pushing your info. It’s about helping others.
MathenyJenny: More personal tips, and insider info is being pass around to complete strangers. Great way to be in the “know”.
visitPA: more personal interactions enables us 2 have an honest personality & can be more responsive & timely
NCCmeet: Interactions with the public are selfless. SM is not to promote yourself but to share info and expect nothing in return
Keri_Mellott: Quicker responses help the public engage with brands in real time. Adds to cust satisfaction & smiles 🙂
What are the biggest challenges your org faces with regard to #socialmedia?
WhosYourAnnie: Time Management
mobethann: Staff time, support, proving ROI to director and board, tracking results.
visitPA: Fighting the “fad notion”, changes in administration may mean changes, finding the right best next thing 🙂
Keri_Mellott: Challenge- getting businesses to learn the tools, then incorporate into a consistent strategy to build presence & credibility
samallgood: Lack of employee knowledge and passion stemming from lack of same among city management
Kelly_Ryan_: Biggest challenge is getting tourism partners to understand importance of SM! Some get it, some don’t!
NCCmeet: 1st it was trying to figure out our strategy – now its trying to convince others why they should be involved in social media
RvanHilst: Not letting socmed become the magic bullet for every problem. If there’s no biz strategy, there’s no social media strategy.
Where have you seen the most success in integrating #socialmedia w/ other comms efforts?
visitPA: Everything has 2 work together from website 2 SM channels 2 adv & PR-all supporting each other
mobethann: We created @ChiefsinStJo FB page when we got the KC Chiefs Training camp. Earned over 3000 fans in weeks. Highly successful.
WhosYourAnnie: most success is when you use networks together in campaign. Must have strategy and goals.
transpr: SM allows real-time engagement for public impact on projects I work on such as road impacts. Invaluable tool now.
NCCmeet: Our blogs about local events. Using WP Stats we can see what visitors searched 2 find it -often used search terms 4 the event
MathenyJenny: Social has to be integrated in all mktg. outlets. If u aren’t cohesive in brand/message, then u aren’t doing it right
Keri_Mellott: The key is in the combination of using #socialmedia online with meeting IRL to strengthen ur message & build trust.
What’s one lesson you’ve learned from #socmedia that you now apply to “real life”?
mobethann: Talk TO and WITH people, not AT them.
Keri_Mellott: How important it is to stay in touch. Whether friends from HS or new clients. Staying in contact is so easy now!
carlapmurray: People appreciate it most when you say something meaningful…and they like pretty pictures too.
desabol: To be present and spend more time listening than talking.
In what new way will you begin to utilize #socialmedia in 2011?
carlapmurray: QR Codes and smartphone apps.
visitPA: keep moving ahead, we launched @foursquare badges this yr & works really well 4 us, keeping pulse on next thing
MathenyJenny: I’ll be doing more social related contests, FB deals, QR codes, and focusing on the conversation.
NCCmeet: In 2011, Engage in more meeting planner/travel/#eventprofs discussions & blogs. And, have our sales team become active on SM
desabol: Location based apps, more mobile, exploring QR tags, and integrating things even further.
brianjohnriggs: Also working on integrating SM with traditional communication tools/vehicles (like postcards) to created blended experience
The following comments while not directly related to a specific question were just too funny or too insightful not to include in this recap:
Keri_Mellott: My hot oatmeal is now cold sitting next to me. Too much fun on #SMfastfwd! haha
BSStoltz: It’s “soft” money. With a sound strategy & measurable objecties + time, U reap rewards that would cost much more.
MathenyJenny: Reaffirms that social is about being personal & having a convo. W/O that personal touch, social will fail.
I welcome your additions, comments, and questions. Thanks again to everyone for your contributions to #SMfastfwd. I look forward to having you join us again for #SMfastfwd on 11.17 at 12:00 p.m. Eastern Time.
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